Peachy Pandas Esports previously had minimal brand identity and merchandise beyond their logo. This project introduces a fresh merch line and an engaging event to strengthen their brand and attract new fans. This new collection features modern, trendy designs tailored to their target audience of girls aged 17 to 22. Using simple illustrations, flowy typography, and a vibrant color palette uncommon in esports, Peachy Pandas sets itself apart from competitors while maintaining a stylish, peachy, and professional aesthetic. This initiative elevates their visual identity and fosters a deeper connection with their growing community.