With summer quickly approaching, Biggby Coffee is launching a vibrant new cup and merchandise collection to complement its seasonal drinks. This collection includes a refreshed cup design, a new sandwich bag design, and a stylish merch drop featuring a t-shirt, canvas bag, reusable stainless steel cup, and coasters. The designs showcase playful illustrations, a fresh script font, and a refreshing summer blue color palette, bringing to life the relaxed and joyful atmosphere of a perfect poolside day. This aesthetic perfectly appeals to their target audience of women ages 20-25. Engaging social media posts will further promote this exciting summer lineup, capturing the joy of the season while staying consistent with the brand.