Bloomington, Indiana, is a vibrant city, but its current branding doesn’t fully capture its energy and character. This project reimagines Bloomington’s identity through a fresh, modern branding system applied to billboards, city flags, apparel, and social media. Rooted in the city’s heritage, the designs feature bold typography, a refined yet playful color palette, stylish photography, and a logo inspired by Indiana University’s iconic gates, striking a balance between tradition and a dynamic, forward-thinking aesthetic.